AbilityNet's Look No Hands! campaign kicks off

Our Look No Hands! campaign kicked off in great style this week thanks to Stephen Fry, who tweeted his message of support to his millions of followers and created a surge of interest. He joined Martha Lane Fox and hundreds of AbilityNet supporters in raising money to help disabled people get the most from computers and the internet, by donating £2 without using their hands.

The Look No Hands! appeal was launched last week by Baroness Lane-Fox, patron of the charity, who texted with her nose to show how challenging technology can be to disabled people.  She said:

“Just think about how many texts you’ve already sent today.  Have you ever considered how challenging such daily tasks would be if you couldn’t use your hands?  This is reality for many disabled people. And that’s why AbilityNet is asking people to text Look132 to 70070 using their nose (or their toes) and make a £2.00 donation to support AbilityNet’s free services for disabled people.”

AbilityNet's CEO, Nigel Lewis is delighted with the attention the campaign is getting:

“For the UK’s 11 million disabled people, the internet can be a vital lifeline, enabling them to communicate, socialise, shop, express themselves creatively and even get a job.  AbilityNet is there to provide the critical advice and information they need to transform their lives for the better.”

The Look No Hands! Campaign runs until Friday 17th May 2013 and by the end of its first day, nearly 4000 people had visited AbilityNet's website to find out more.

The campaign video is on the Look No Hands campaign page and features familiar faces including Baroness Lane-Fox and BBC presenter, Peter White.