Why accessibility matters

It’s good for business

In the UK there are 11.8 million people with a registered disability. There are estimated to be 1.6 million who are registered blind, 1.5 million with cognitive difficulties, a further 3.4 million people who are otherwise IT disabled and 6 million that have dyslexia. The total spending power of these groups is now estimated at £120 billion a year.

Saving money is more important than ever and people with disabilities often have less cash and less opportunity to shop around the physical high street. Being able to identify the best bargains helps them overcome physical barriers and at the same time stay within budget means that price comparison websites play an absolutely crucial role.

Good business sense suggests that the significant disabled UK customer base should be a key market for any website, yet our research shows that their needs are being ignored.

It’s the law

Today many services are either only available online, and many businesses offer discounts to customers that use the internet.  Other websites provide vital information or functionality.  If a website doesn’t meet a base level of accessibility then it will be impossible for a large number of disabled visitors to use.  Many others with some sort of limiting condition will also have great difficulty.

It is illegal to bar disabled visitors from on-line services and information offered to the general public.  No organisation would purposefully do this but many are either not aware of the problem, or don’t know what to do to address it.

 

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