Carrots vs Sticks

Speaker(s): Eleanor Southwood, RNIB + Robin Christopherson, AbilityNet

Time: 10h05  |  Room: Main Stage

Many people don't realise that 90% of websites are not compliant, 15 years after it became a legal requirement as part of the Equality Act. So what can we do to make the internet more accessible?

Some people think we need to offer carrots - making the business case for reaching more disabled people as consumers. The good news is that today is going to be filled with some very juicy carrots in the form of high profile organisations explaining why accessibility is vital and the business benefits it brings them.

But we also want to highlight the fact that we need to think about possible sticks. Will we ever see a dramatic shift in the landscape unless the law is properly enforced? And what can we learn from countries such as the US, Norway and Australia where the law is more rigorously enforced. What insights can we gain into how quickly things can change when the legislation is given some teeth?

Useful Links: In Norway it is illegal to have an inaccessible website


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