Search Engine Optimisaton (SEO) and accessibility are commonly understood concepts for anyone involved in web development, ecommerce or marketing. For many SEO is seen as an essential function for any business but accessibility is often viewed as ‘nice to have’, or worse an inconvenience - a legal tick box. Few people realise that paying attention to accessibility can deliver real SEO dividends: SEO brings more traffic to your website; accessibility is about opening your website up to the widest possible audience.
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