Mike Bernard is Marketing Director, Key Accounts and Industries, IBM UK and Ireland. His responsibilities include marketing the full portfolio of IBM’s products and services to IBM’s key accounts. He also leads Industry Marketing.
Mike has held management positions in IBM Marketing for over 15 years, including country, regional and EMEA roles. He has performed product and customer set Marketing roles, both in Market Management and Marketing Operations. His specialised skills lie in Marketing Strategy, B2B Distribution Channel strategy and Channels Marketing.
His interest is in driving linkage between business strategy and marketing design and execution. He has a particular focus on designing and managing complex routes to market for B2B products and services.
Mike holds a CIM Diploma in Marketing. He is a visiting Lecturer at Oxford Brookes Business School and sits on the steering committee for Exeter University Business School’s One Planet MBA. He is married, with three children, and lives in Wiltshire.